Reserved seating sounded gimmicky to us when it first showed up. It isn't. It changes the whole experience.
You pick your seat when you buy your ticket. You arrive whenever you want. You don't sprint to the theater to grab a row. You don't put coats on chairs to save spots. You don't show up to find someone in "your" seat.
Every screen at West Mall 7 is now reserved seating. Pick row G, seat 8, sit there. That's the whole pitch.
