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Why We Still Use Real Butter

May 30, 2026 3 min read

Melted butter being poured over fresh movie theatre popcorn

Most chain theaters switched to yellow flavoring decades ago. We didn't. Here's why.

When most of the big chains switched to that yellow buttery flavor sometime in the 90s, we got the memo too. We read it. We tossed it.

Real butter costs more. It takes longer. It's messier. It also tastes like butter, which is the whole reason anyone wanted butter on their popcorn in the first place.

So that's what you get when you ask for butter at West Mall 7 — actual melted butter from a pot we keep hot all day. It's a small thing. It's also the kind of small thing that adds up to whether a place feels like it cares.

Ready when you are

$5 before 6 PM. Every day.

Seven screens on West 41st Street in Sioux Falls. Pick a seat and go.

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